Celerity

IT Solutions designed for impact.

Celerity is an IT partner that specialises in cyber security, helping organisations protect their data.

Role: UX Researcher & UI Designer
Timeframe: 8 months
Deliverables: Redesign of Celerity’s Cyber Security Assessment Tool, which led to a complete overhaul of their brochure website.

‍

Project Overview

Celerity initially engaged with Heyoo for marketing support but it became clear the challenge extended beyond SEO and messaging.

Their Cyber Security Assessment Tool, a key lead generation asset, was underperforming as despite consistent traffic from paid search campaigns, the completion rates were low.

The objective was to uncover what was causing drop-offs and design a solution that would enhance usability, improve completion rates, and ultimately drive more leads.

‍

‍

Identified Issues

To build a strong foundation for the redesign, I began with a UX Audit and validated these findings with a Hotjar analysis, identifiing 5 key usability barriers to completion:

1. Fewer than 50% of users scrolled past the header:
   Due to a large page header that pushed the questionnaire below the fold.
2. Confusing & redundant questionnaire guide:
   A static visual guide appeared clickable due to it's bordered styling and was unnecessarily repeated in following step.
3. Misleading progress bar:
   The 5-step progress indicator did not accurately reflect the user journey.‍
4. Unclear questionnaire format:
   Questions required a numerical rating, explained only in a guide above.‍
5. Form accessibility issues:
   Field labels disappeared when clicked into, making inputs ambiguous.

‍

Suggested Solutions

I conducted further research to explore best practices in terms of questionnaire and form design and drew heavily from GOV.UK’s design system. Each of the 5 usability barriers was directly addressed through the following solutions:

1. Above-the-fold focus:
   Questionnaire designed to sit within the viewport, minimising unnecessary scrolling.‍
2. Streamlined
questionnaire flow:
   Removed Step 2 entirely and moved the context graphic into the first screen.‍
3. Removed progress bar:
   Replaced with clear subheadings as advised by the GOV.UK design system.‍
4. Introduced a comparative rating scale layout:
   Eliminated excessive scrolling by linking the scale directly with radio inputs.‍
5. Form design best practices:
   Field labels now sit above fields for better clarity and screen reader support.

I conducted usability tests with internal teams to catch any usability concerns. Due to time and resource constraints, wider user testing was postponed until the post-launch.

‍

‍

Outcomes

The redesign of the Cyber Security Assessment Tool improved the assessment experience but also revealed further challenges within Celerity’s other marketing channels.

Celerity’s website also suffered from usability issues and their existing CMS setup hindered the marketing team’s ability to make timely updates. Therefore, we initiated a redesign of Celerity’s large brochure website, focusing on:

• Streamlined navigation and content hierarchy
• Enhanced user experience across all devices
• A flexible CMS that empowers the internal marketing team

Both the redesigned Assessment Tool and the new brochure website launched in July 2025. With the foundation now solid, we’re entering the next phase.

Celerity has moved onto a Growth-Driven Design Retainer enabling continuous improvement. Through monthly iterations, I’ll monitor real usage, prioritise enhancements based on effort and impact, and execute a roadmap that supports measurable growth.

What began as a UX challenge with a single tool became a company-wide digital transformation creating a frictionless user journey, and laying the groundwork for scalable growth.

‍